24 Nov, 2021 Category Business,

Joint Venture Examples

There are innumerable Joint Venture examples. In this article, you will find Joint Venture examples from diversified domains.

Indian Joint Ventures

  • Bayer Zydus Pharma JV with Cadila Healthcare Ltd. (2011)

It is a 50:50 joint venture example where each party own50% of the share. Through this JV, Bayer Zydus Pharma was able to distribute its products in the Indian market and turn, the JV  helped Cadila to increase its share value in the market. Thus both parties benefited from the association.

  • Merck & Co., Inc JV with Sun Pharmaceutical Industries Ltd. (2011)

A 50:50 joint venture example. In this venture, both parties agree that Sun Pharma would use its production facilities and Merck would use its market presence to develop and commercialize innovative pharmaceuticals.

  • Airtel JV with Rothschilds (Field Fresh) (2007-2008)

It was a 50:50 joint venture example and created one of the most sought brands in fresh vegetable and fruits. Airtel already had a pan India presence and wanted to diversify into the alternate market. Rothschilds had a customer base for agri-products in Europe. The JV helped parties to satisfy each other’s requirements

  • InterGlobe Enterprises (IGE) and Accor Asia Pacific (2004)

It was a 60:40 joint venture example in the hospitality sector. It created the InterGlobe Hotel Chain in India, Sri Lanka, Bangladesh and Nepal.

  • Sterling Group of Hospitals JV with India Home Health Care (2014)

This 70:30 joint venture example gave birth to Asilia Home Healthcare. Here Sterling Group can provide medical care and India Home Health Care had the market presence. Both organizations benefited from the venture.

Global Joint Ventures

  • Verily Life Sciences, a subsidiary of Google, JV with GlaxoSmithKline (2016)

 A 45:55 joint venture example established Galvani Bioelectronics. Glaxo has been researching bioelectronic medicines as an alternative to conventional drugs and Verily has been working in that sector. The JV gave opportunities for Glaxo to use the expertise of Verily and Verily could use the reach of Glaxo's customer base. Both companies benefited from the association

  • Sony JV with Ericsson (2001)

A 50:50 joint venture example. It created Sony Ericsson, a famous mobile handset brand of that period. Ericsson was a mobile handset maker and Sony had the technology. This JV gave the organization the capacity to compete with leading companies like Nokia and Apple.

  • Kellogg JV with Wilmar (2012)

It is a 50:50 joint venture example. Kellogg wanted to expand into the China market and Wilmar has the entire logistic infrastructure to help Kellogg in the distribution. Further, Wilmar had an established network in China. With the JV, Kellogg penetrated the Chinese market and Wilmar profited from its logistic operations.

  • Uber JV with Volvo (2016)

Volvo had developed many autonomous driver safety features that are already in use in their heavy vehicles. With the use of these technologies, Uber could enhance its safety feature in the urban scenario. Further, through this JV, the companies plan to launch self-driving cars that could be used by Uber in future. Uber profited by having more safety features in its vehicle and Volvo had a reliable customer for its technologies.

  • BMW JV Louis Vuitton (2014)

This was a luxury venture by both companies. BMW had introduced a hybrid BMW i8 car into the luxury market. Vuitton already is a well-known brand in the luxury goods sector. Vuitton created luxury handcrafted leather bags to fit the BMW i8 luggage space. This venture was created to offer the customers the luxury effect of having a BMW i8, more of a show-off for the ultra-rich. However, the purpose of a JV is to provide opportunities for both companies to gain profits from each other’s product.